THE IMPACT OF THE SOCIO-DEMOGRAPHIC FACTORS ON TOURISM ENTERPRISE MANAGEMENT
THE IMPACT OF THE SOCIO-DEMOGRAPHIC FACTORS ON TOURISM ENTERPRISE MANAGEMENT

Summary/Abstract: The purpose of the paper is to reveal the impact of some socio-demographic factors on tourism enterprise management. A brief overview is presented of several important socio-de¬mographic factors and their influence on tourism enterprise management. As a result, appropri¬ate indicators are selected. On this basis, analysis is carried out of some important socio-demo¬graphic factors that tourism enterprise managers should consider when making managerial de¬cisions in connection with the selection, attraction, and retention of target markets of tourists. Specifically, the factors include the purpose of travel of international tourists by countries of origin worldwide and in Bulgaria for the last years. As a result of the analysis, relevant conclusions are drawn

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