Иновации в туристическия продукт на София: проучване на избрани градски турове
Innovations in the Urban Tourist Product of Sofia: a Study of Selected City Tours

Author(s): Elka Dogramadzhieva, Radenka Mitova, Elena Petkova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: city tours; innovation; experience
Summary/Abstract: The paper presents summarised results of a study on innovations in the urban tourism product of Sofia city, based on selected city tours and thematic routes. The study is focused on five organizations offering a combination of “free” (tip-based) and paid tours targeted mainly at the foreign visitors. These providers do not belong to the traditional tourism business but have recently enjoyed great market success. Qualitative analysis of information from a variety of sources has been performed covering vendor websites, semi-structured interviews with owners / managers and tour guides, and online customer reviews. Results outline the main aspects of innovativeness in the studied city tours of Sofia, as well as the key determinants of valuable tour experience from a customer perspective.

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