МЕМЪТ КАТО ФОРМА НА КОМУНИКАЦИЯ В ИНТЕРНЕТ
THE MEME AS A FORM OF COMMUNICATION ON THE INTERNET

Summary/Abstract: The present article focuses on the functioning of specific elements - memes in the Internet communication. They have taken over the internet. Memes are all over Instagram, Facebook and Twitter and it is nearly impossible to log onto these accounts without memes being everywhere. The origin of meme is the biological makeup of an organism gene, which correlates with the thought the ideas could spread like a gene. The internet meme has gained a new usage, it has become a piece of culture which is constantly created and shared by people through its rapid spreading. The internet meme is collectively produced and the meme can evolve and change over time. The current popularity of the meme can be explained by the ease of reading information and the convenience of replicating it. The theoretical thrust of this analysis indicates the usefulness of the notions of multimodal voicing and intertextuality. The article examines the prevalence of Internet memes in a virtual environment, and the role and functions of memes in organizing social interaction and human communication. This article analyzes randomly selected memes. The interest lies in the relationship between image and text, which contributes to concrete interpretive results, and to semiotic interrelation of modes. Memes are a way in our society to share thoughts and ideas. Memes are relatable and the audience thrives for things that they can relate to. Memes are a way of communication in our society, and they will continue to grow and become more popular. The article also discusses the fact that the internet memes are a manifestation of communication of visual society

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