PONAŠANJE KORISNIKA PLATNIH KARTICA U BOSNI I HERCEGOVINI
BEHAVIOUR OF CREDIT CARDS USERS IN BOSNIA AND HERZEGOVINA

Summary/Abstract: The aim of this study was to investigate the current situation in Bosnia and Herzegovina card market, establish credit card user profiles and to explore opinions and attitudes of credit card users related to the card products they use. This study is the first of this type in Bosnia and Herzegovina card market. Except secondary data, primary data were collected through the organization of two focus groups and through on-line questionnaire during 2012. Among others, it was concluded that on the credit card market of Bosnia and Herzegovina leading credit cards brands are presented and the most common brand is Visa. The respondents have one or two credit cards and they use all cards that they posses. The credit cards are mainly used for cash withdrawals at ATMs and for payment at retail stores and least for online shopping. As most important benefits of using credit cards are payment at retail stores and ATM cash withdrawals.

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