An zwei Polen – Geschäftsbriefe in positivem und negativem Ton
At Two Poles: Business Letters in a Positive and Negative Tone

Summary/Abstract: The article sheds light on the fundamental characteristics of the positive and negative tone in the context of business correspondence. Commencing with a brief psychological insight into the phenomenon, the paper offers a theoretical overview of how the aforementioned tones can crystallise within business letters. As a completion to this description, it also expounds by what means unpleasant and inconvenient messages can be converted into welcoming and favourable ones. Ultimately, the practical section provides an analysis of positivity and negativity, laying a special stress on their linguistic representation.

• Details
• Contents