Specifics of digital transformation in business
Specifics of digital transformation in business

Summary/Abstract: Global business is digitizing, leading to new challenges. There is a need to introduce up-to-date innovative approaches, models and strategies for digital business transformation. As a key factor for business competitiveness and growth, digital transformation becomes an important tool of sustainable development, providing opportunities for fundamental innovative changes in the organization and management of companies. The main goal of the article is to clarify the main characteristics of digital transformation and its role in the development of modern business. The main research methods involved in the development are content analysis, method of analysis and synthesis, method of observation, intuitive and systematic approach.

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