DİJİTAL İKİZ TEKNOLOJİSİNİN SİNEMAYA YANSIMALARI VE ETİK SORUNLAR
THE REFLECTION OF DIGITAL TWING TECHONOLOGY ON CINEMA AND ETHICAL ISSUES

Summary/Abstract: Along with the developing technology, digital twin applications, which have become more popular with Industry 4.0 technologies, have become frequently used in many sectors. Offering faster, flexible, quality and personalized products, the digital twin also saves time for businesses and institutions in subjects such as evaluation, estimation, learning, analysis and development, minimizing the margin of error and increasing the profit rate. The digital twin, which is used in almost all branches of engineering from health to public inspection, from education to transportation, from the aviation sector, has also started to be used in the sinema industry. Although the usage rate of the digital twin, which is among the innovations brought by artificial intelligence to the cinema, is not very high compared to other sectors in the cinema sector, discussions on the subject continue intensely in the sector. The purpose of this article is to discuss the ethical violations that will be created by the digital twin application, which has increased in importance with Industry 4.0. Throughout the study, John is Awful and (Ally Pankiw, 2023) Beyond the Sea (John Crowley, 2023 ) episodes of the Black mirror series on the Netflix platform analysed within the framework of violation of values such as the right to privacy, the right to protect personal data, the right not to be tarnished in digital media, and social ethics. It is seen that the creation of a human's digital twin brings along many ethical problems. While this study provides information about digital twin applications, it is among the pioneering studies focusing on the way the application takes place in the cinema.

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