METAFORA W ROSYJSKIEJ TERMINOLOGII EKONOMICZNEJ JAKO SPOSÓB PRZEDSTAWIANIA ZNACZEŃ SPECJALISTYCZNYCH W UJĘCIU KOGNITYWNYM
The Metaphor in the Russian Economic Terminology as a Way of Representing Specialist Meanings from the Cognitive Point of View

An Outline of the Problem

Summary/Abstract: The article aims to present the phenomenon of the metaphor in relation to economic terms in the form of metaphors in Russian (English and Polish) from the cognitive perspective. A metaphor in the terminology is a quite complex structure which combines the objective reality represented by its designatum and the reflection of common social-communicative practice. Combining in such a term two opposing trends – precision and explicitness, which are congruent with terminological signs from the definite sphere of science and professional practice, as well as figurativeness, indefiniteness, and vulnerability to interpretation, which are typical for the metaphor make them a sign from the border of language and speech (langue and parole). The cognitive approach to analysing of such signs will enable understanding the tendencies in the conceptualisation of specialist notions and considering them in different specialist and non-specialist contexts.

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