PREFERENCJE ZAKUPOWE KONSUMENTÓW W SEKTORZE FMCG W OKRESIE PANDEMII, W ŚWIETLE BADAŃ Z GRUDNIA 2020 ROKU
SHOPPING PREFERENCES OF CONSUMERS IN THE FMCG SECTOR DURING
THE PANDEMIC, IN LIGHT OF RESEARCH FROM DECEMBER 2020
Author(s): Mateusz Jurczyk, Marek Labudda, Michał Michalczyk, Monika PachSubject(s): Health and medicine and law, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Wyższa Szkoła Ekonomiczno-Humanistyczna
Keywords: e-commerce; online shopping process; pandemic; consumer behaviors on the Internet;
Summary/Abstract: The aim of this article is to investigate how purchasing preferences are shaped during a global pandemic, with particular emphasis on fast moving consumer goods (FMCG). The study was carried out on the basis of studies that were undertaken in December 2020. The results were compared with a similar survey of purchasing trends over the period.
Journal: Przegląd Polsko-Polonijny
- Issue Year: 2023
- Issue No: 17
- Page Range: 169-189
- Page Count: 21
- Language: Polish
