Advertising in the urban landscape as a theme for educational activities based on the example of field practice in Pabianice Cover Image

Advertising in the urban landscape as a theme for educational activities based on the example of field practice in Pabianice
Advertising in the urban landscape as a theme for educational activities based on the example of field practice in Pabianice

Author(s): Edyta Masierek
Subject(s): Human Geography, Rural and urban sociology
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: cultural landscape; advertising; educational activities; inventory; Pabianice;

Summary/Abstract: The article describes possible practical educational activities aimed at respecting the landscape, in particular the cultural landscape, in which various types of advertisements appear in an uncontrolled form. The presented considerations are based on a field practice conducted in 2018 with students of spatial management, during which advertisements on the main street of Pabianice were inventoried. The collected material, conclusions, and recommendations serve as a starting point for a broader discussion on the advertising chaos in the city.

  • Issue Year: 13/2023
  • Issue No: 4
  • Page Range: 49-57
  • Page Count: 9
  • Language: English
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