MODEL BIZNESOWY CROWDFUNDINGU W POLSCE A ZRÓWNOWAŻONY ROZWÓJ – TRANSFER WARTOŚCI
THE CROWDFUNDING BUSINESS MODEL IN POLAND AND SUSTAINABLE DEVELOPMENT – VALUE TRANSFER

Summary/Abstract: Purpose – The purpose of the research was to present the transfer of value in thebusiness model of companies using crowdfunding in Poland based on the idea of sus-tainability in doing business.Research method – A survey was conducted on a group of 121 enterprises using crowd-funding. It used the Norton-Kaplan value map and the value flow model in accordancewith the E3 concept and the idea of sustainable developmentResults – The conducted analyses have shown that the most important perspectiveof the value of crowdfunding is the financial and procedural perspective, while takinginto account the crowdfunding model in conjunction with the concept of sustainabledevelopment, the most important are the economic and social dimensions.Originality   / value   / implications   / recommendations – The added value of research islearning about the crowdfunding business model and creating value in CF for a compa-ny using the E3 model, taking into account economic, social and environmental values.Moreover, a new model was created based on the survey results, which is in line with thescientific discourse and thus bridges the research gap in this area. In addition, this modelallows for the analysis of both the value offered and the value captured, not only for com-panies, but for each participant in accordance with the idea of sustainable development.

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