THE SUSTAINABLE DEVELOPMENT OF ENTERPRISES IN POLAND DURING THE WAR IN UKRAINE GEOPOLITICAL AND SOCIO-ECONOMIC CRISES – PESTEL AND SWOT ANALYSIS
THE SUSTAINABLE DEVELOPMENT OF ENTERPRISES IN POLAND DURING THE WAR IN UKRAINE GEOPOLITICAL AND SOCIO-ECONOMIC CRISES – PESTEL AND SWOT ANALYSIS

Summary/Abstract: Purpose – The paper’s main aim is to discuss opportunities and threats to the sustain-able development of enterprises in Poland in the era of geopolitical and socio-economiccrises connected with the war in Ukraine.Research method – The main research hypothesis is as follows: “Sustainable developmentis a chance for enterprises that want to meet market challenges and build theircompetitive position during geopolitical crises”. Implementing the research goal requireda retrospective and critical review of selected Polish and English-language literature andthe PESTEL analysis. The publication’s review was based on the Scopus, Web of Scienceand BazEkon databases.Results – The results of the analysis indicate that sustainable development elimi-nates negative phenomena in crises, prevents the degradation of the natural environment,supports social inclusion and integrates the organisation and management of economicentities.Originality   / value   / implications   / recommendations – The added value of the paper is theuse of the PESTEL and SWOT tools to assess the prospects for sustainable developmentof enterprises. The research results are original, up-to-date and important for the theoryand business practice. Therefore, business managers should implement tasks for sustainabledevelopment, and state authorities should create conditions to support green initiatives.

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