Rola interesariuszy w budowie konkurencyjnych produktów turystycznych na podstawie Szlaku Zabytków Techniki Województwa Śląskiego
Mutual relationships between stakeholders in the creation of competitive tourism products on the basis of Industrial Monuments Route of Silesian Voivo

Summary/Abstract: The problem of cooperative creation of destination’s tourism product and the role of particular stakeholders in this process is undertaken in the paper. The presented example of Industrial Monuments Route of Silesian Voivodeship allows to point to many groups of stakeholders so far rarely presented in the literature as well as to identify relationships between their aims. Additionally, relations between different types of tourism product − destination’s product, company’s product, event and route – influencing the level of their competitiveness on the tourism market are identified.

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