THE IMPACT OF DIGITALIZATION ON OPERATIONAL MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN THE NORTH-EAST ROMANIA REGION
THE IMPACT OF DIGITALIZATION ON OPERATIONAL MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN THE NORTH-EAST ROMANIA REGION
Author(s): Daniel-Florin DĂNILOAIA, MARIA-VIORICA GRIGORUȚĂSubject(s): Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: Digitalization; operational management; human resource; small and medium-sized enterprises;
Summary/Abstract: The digitization of organizational processes plays a significant role in shaping the landscape of organizational management. Managers frequently find themselves at the intersection of operational decision-making, where the extent and impact of digitization within their organizations become essential. In this article. we analyze the insights obtained from semi-structured interviews conducted with decision-makers representing 50 small and medium-sized enterprises (SMEs) located in the north-eastern region of Romania. Our analysis sheds light on the multifaceted relationship between digitalization, operational management and human resource within the context of SMEs.
Journal: Review of Economic and Business Studies (REBS)
- Issue Year: 2023
- Issue No: 32
- Page Range: 99-113
- Page Count: 15
- Language: English
