Sıfır Atık Olgusunun Sıfır Atık Afişleri Üzerinden Göstergebilim Yaklaşımıyla Analizi
Analysis of the Zero Waste Phenomenon with a Semiotic Approach on Zero Waste Posters

Summary/Abstract: Circular economy is an umbrella concept that aims to minimize waste generation, and is based on the philosophy of build-use-repair-reuse for a sustainable world. One of the most important elements of this concept is zero waste. Many practices and policies are being implemented to adopt the concept of zero waste. One of these is to attract public attention to the issue by raising awareness with zero waste posters. Because the success of zero waste practices is possible with the mutual interaction of society and science. This study was written so that the society can know about zero waste, internalize it and apply it in their daily lives. In the study, 100 winning posters sent to the "Zero Waste" themed International Poster Competition and Exhibition Project, which was held in cooperation with Dumlupınar University Faculty of Fine Arts and Adnan Kahveci Foundation, were examined with Ronald Barthes' semiotic approach. According to the results of the analysis, it was understood that the posters contain plastic waste that harms nature the most and that plastic use should be reduced, otherwise the ecological balance will be disrupted and resources will be rapidly depleted.

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