Баница, пицца или пирог? К вопросу о реализации культурной обусловленности метафоры в русских и болгарских медиатекстах
Banitsa, Pizza or Pirog? On the issue of the implementation of the cultural conditioning of metaphor in Russian and Bulgarian media texts

Summary/Abstract: In modern science the metaphor is represented as the phenomenon of language, culture and thinking. It`s often regarded with a prism through which one sees the world. Metaphor as a cognitive and linguistic mechanism, by the interaction between two knowledge structures of conceptual domains, is performing linguistic and cultural situation, reflecting changes in the linguistic and cultural situation. Researchers tend to view it as a mental category, due to socio-cultural factor. In this regard, the article examines the manifestation of cultural connotations of the metaphor in Russian and Bulgarian political media discourses. Metaphorical modeling as a way of studying metaphor in cognitive science reveals a number of metaphorical models, which are universal and are present in different linguistic cultures. Cooking metaphor belong to such models. However, it exhibits specificity, and progress in Russian and Bulgarian media discourses. Along the frames and slots of this M-model the greatest interest from the point of view of cultural saturation causes representation in modern media discourse metaphorical slot of the ‘national dishes’. This slot represents traditional Russian cuisine and Bulgarian specialties. It`s one of the more active slots in modern Russian and Bulgarian linguistic and culture situations. Besides that in Bulgarian media discourse increasingly as a sphere-source of recently are used names of European cuisine. The movement in slot implementation is stipulated by to changes in linguistic and cultural situation in Bulgaria and to its integration into the European environment.

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