Китайска митология и трансмедиен сторителинг
Chinese Mythology and Transmedia Storytelling
Author(s): Elitsa MilanovaSubject(s): Language studies, Language and Literature Studies, Foreign languages learning, Theoretical Linguistics, Applied Linguistics, Philology, Sociology of Literature
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: Chinese mythology; transmedia storytelling; movie-based learning
Summary/Abstract: The article analyzes the representation of Chinese mythology in the movie “Shang-Chi and the Legend of Ten Rings” and the movie as liguodidactic tool for learning Chinese language and culture. It studies the potential of lessons based on transmedia storytelling approach and transmedia storytelling products. Based on the new perception of knowledge as market product, the advantages of using marketing strategies for education are justified.
Journal: Чуждоезиково обучение
- Issue Year: 51/2024
- Issue No: 2
- Page Range: 195-205
- Page Count: 10
- Language: Bulgarian
- Content File-PDF
