Franczyza jako forma zarządzania działalnością gospodarczą
Franchising as a form of business management

Summary/Abstract: The main purpose of this article is to determine whether franchising is a beneficial form of running a business for Polish entrepreneurs. In the first part, the authors present the legal basis. They next describe the expansion of Polish franchise systems beyond the country’s borders. In the next part, they perform a SWOT analysis of franchise coop- eration. In the main part, they present the challenges and opportunities of franchising in Poland compared to European countries. To sum up, franchising is a popular form of running a business that offers a number of benefits for both franchisors and fran- chisees. The main research problem was expressed in the question: Does franchising offer Polish entrepreneurs more benefits than running a business on their own? Ac- cording to the research problem, the following hypothesis was adopted: Franchising may be a beneficial option for entrepreneurs who want to start their own business. However, it is important to remember that franchising is not without its drawbacks. Verification of the above hypothesis and obtaining answers to the above questions required the use of research methods, including a critical analysis of legal acts, docu- ments and selected literature on the subject.

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