THE EFFECT OF MASS MEDIA ON ATTITUDES TOWARDS AUTISM SPECTRUM DISORDER
THE EFFECT OF MASS MEDIA ON ATTITUDES TOWARDS AUTISM SPECTRUM DISORDER

Summary/Abstract: The media has a significant impact on public attitudes and understanding of autism. Media representation can perpetuate negative stereotypes and misconceptions or promote positive and accurate portrayals that challenge stereotypes and promote acceptance. Autism is a spectrum, and media outlets must strive to accurately represent the diversity of experiences associated with it. Mass media awareness campaigns can educate the public about the realities of the condition and promote inclusivity. The media has a crucial responsibility in shaping public attitudes towards autism and must provide accurate and respectful representation of the condition and those affected by it to support the development of a more inclusive and understanding society. The study aims to investigate the impact of mass media on the attitudes of primary school teachers towards children with autism and their inclusion in mainstream public schools in Romania. It will use a mixed methods design with a large sample size from all schools in Brasov and the outskirts. The study will employ content analysis, questionnaires, focus group studies and semi-structured interviews to gain an in-depth understanding of the phenomenon. The results will provide insights into how mass media influences general attitudes towards individuals with autism and their inclusion in mainstream public schools. In this proposed research study, a mixed methods design combining quantitative and qualitative methods will be used to gain a comprehensive understanding of teachers' attitudes towards autism, including the impact of mass media on these attitudes. The results could be used to develop targeted interventions for promoting inclusive education practices and providing programs for teachers on creating an inclusive environment for students with autism.

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