JAPANESE ANIMATION MARKET IN ROMANIA
JAPANESE ANIMATION MARKET IN ROMANIA

Summary/Abstract: The study of the anime market has begun in the virtual space, the first information about this kind of animation being received by Tv or Internet. That’s why the author’s surveys were developed on the online forums of the entertainment consumers. There were a lot of studies made about this subject but of main importance are the economic and social implications. The analysis of the anime market evolving started with surveys addressed to the consumers, continued with the transformation of data into informations and finished with the interpretation of these information using different methods, like the information statistics, specialized programs, even mathematical modeling, to finding the future possibilities of this market. Using the available data, it was established significant connections between the knowledge of this culture and the purchase of its derivative products, therefore, implicitly, the evolution of the market associated with them. The research demonstrated the influence of the anime knowledge upon its market of derivate products, boosted by the surprising and interesting properties of the anime style, and all its other qualities, in the first place, its artistic side.

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