Globalisation and the Challenges of Managing Cultural Diversity: From Multiculturalism to Interculturalism
Globalisation and the Challenges of Managing Cultural Diversity: From Multiculturalism to Interculturalism

Summary/Abstract: Abstract Objective: The aim of the article is to analyse the impact of globalisation on managing cultural diversity in organisations, considering two approaches: mul- ticulturalism and interculturalism. The article seeks to identify the key chal- lenges faced by organisations in a globalised world and assess which approach – multiculturalism or interculturalism – is more effective in promoting social cohesion, innovation, and competitiveness in the global market. Methodology: The article uses a literature review and case study analysis from international corporations. It evaluates the different approaches based on available empirical research and reports. Findings: Interculturalism is found to be more effective than multiculturalism in promoting integration and innovation. However, implementing this strategy requires appropriate resources and leadership commitment. Value Added: The added value of the article lies in providing a comprehensive analysis of two approaches to managing cultural diversity in the context of glo- balisation, which is relevant for both theorists and management practitioners. The article offers new insights into the effectiveness of interculturalism as a strategy supporting organisational development in a globalised world, while also proposing practical recommendations for implementing these strategies. Recommendations: It is recommended to develop intercultural competencies and implement policies that promote dialogue and cooperation. Organisations should prioritise diversity management as a strategy.

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