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Elemente der Werbepsychologie
Elements of advertising psychology

Author(s): Julia Szambolics
Subject(s): Social Sciences
Published by: Accent Publisher
Keywords: consumer behaviour; advertising psychology; behaviour types

Summary/Abstract: This paper aims to underline the different types of consumer behaviour by presenting the main features of each type. The classification is made taking into consideration the following: social, cultural, personal and psychological elements. It is important to know what kind of feature each target audience has, because it plays a main role in defining the product. Once their attention is awoken, they can be persuaded to buy something they actually do not need.

  • Issue Year: 2/2009
  • Issue No: 03
  • Page Range: 96-102
  • Page Count: 7
  • Language: Georgian