Journalism versus PR: theoretical aspects regarding the information flows
Journalism versus PR: theoretical aspects regarding the information flows

Summary/Abstract: This work analyzes the information flow between journalists and PR specialists, presenting at the same time how the events are treated in the vision of journalists and the professional communicators. What events meet the qualities of news? Only certain events are made available to the public or capture the attention of journalists. What are their criteria for selection? Information in public relations has an important role in maintaining a positive image or improving an existing image of an organization. How do professional communicators bring information to the public? Answers to these questions and more will be presented in the next pages.

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