Consumer Awareness and Beliefs Regarding Sustainable Products
Consumer Awareness and Beliefs Regarding Sustainable Products

Summary/Abstract: Objective: To identify consumer awareness and beliefs regarding sustainable products accordingto a consumer profile.Research Design & Methods: A quantitative approach was used. A questionnaire containing24 variables was conducted using an online survey. 570 correctly completed records wereobtained. The analysis used the difference test between structure indicators (chi-square), Kruskal--Wallis ANOVA and Mann-Whitney U test.Findings: The best predictors of differences in consumer awareness and attitudes wererespondents’ education, gender and place of residence. Age and financial situation proved to beweak predictors.Implications / Recommendations: The results make it possible to suggest thematic areas andgroups (profiles) of respondents to which educational activities should be directed at variouslevels of education on the circular economy and sustainable development. Manufacturers seekingto promote product sustainability could also benefit from the study’s results.Contribution: The article identifies the product sustainability degree model as well as variablesthat create a consumer profile and differentiate consumers’ awareness and attitudes towardssustainable products. The differences between individuals uare also classified.Article type: original article.

• Details
• Contents