Społeczna odpowiedzialność biznesu jako istotny element realizacji celów zrównowaśonego rozwoju
Corporate social responsibility as an essentials element of sustainable development realization
Author(s): Małgorzata LotkoSubject(s): Business Economy / Management, Economic development
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: Managing an organization in sustainable development (SD) conditions in accordance with the principles of corporate social responsibility (CSR) should respect employees’ and environmental interests. In the paper, the basics of CSR and SD are briefly presented. The common issues for both concepts and connection with operating and developing an SD organization in SD conditions are shown.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 26
- Page Range: 437-446
- Page Count: 10
- Language: Polish