Praktyki z zakresu pracy jako obszar adaptacji koncepcji społecznej odpowiedzialności biznesu
Work area practices as a field of corporate social responsibility adaptation
Author(s): Małgorzata LotkoSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: corporate social responsibility; good practices; work issues; corporate image
Summary/Abstract: Corporate Social Responsibility is a strategy of organization management, which contributes to enterprise competitive growth on a global level and to realization of sustainable development guidelines by running a social dialogue. Care of work conditions are included in Corporate Social Responsibility concept. According to this trend, organizations promote these aspects of their activities, which are focused on ensuring social and environmental balance. In the paper, the CSR concept is presented from the point of view of work issue practices included in ISO 26000 standard and their connection with organization image
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 31
- Page Range: 417-429
- Page Count: 13
- Language: Polish