Художествената музика в българското интернет пространство
The Art Music in the Bulgarian Internet Space

Summary/Abstract: The first part of the article traces the process of how the modern means of communication enter the art music. A special emphasis is put on the capacities of the Internet to popularize the art music in the broadest possible social spheres. The second part presents the results of a study of Bulgarian sites, specialized in featuring events in the sphere of art music: cultural institutions, cultural partnerships, festivals and informational portals. The analysis reveals several basic issues of the administering of this kind of sites. Firstly, most of the sites only have a representative function, they are not used to offer a specific kind of social service, which should help the user to make an informed choice. Secondly, there is a lack of information about events in the more distant future. Thirdly, the past and traditions are not presented in depth. Finally, a conclusion is drawn that the Bulgarian Internet space of art music is rather fragmented and poor both in terms of events and attractively promoted suggestions. In the last part, the author shares his personal experience when creating an Internet site for the Opera and Philharmonic Society – Varna. The understanding which prevails is that an Internet site should be conceived by its creators not as a product created once and for all, but as a specific instrument of popularizing the art music. In this respect, many concrete examples are given, related to Internet ticket booking, thematic studies by students of economics of the results of the Internet communication and the connection of one Internet site with the activities related to Advertising and Public Relations.

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