VISUAL COMMUNICATION, IDENTITY AND MESSAGE IN PUBLIC ART
VISUAL COMMUNICATION, IDENTITY AND MESSAGE IN PUBLIC ART

Summary/Abstract: Arad, a city with a long history and a significant cultural heritage, represents a remarkable example of the integration of public art into urban life. This art, which manifests itself through monuments, sculptures, installations and other forms of visual expression placed in the city's public spaces, is a complex form of communication, a visual message that reflects the identity and evolution of the Arad community. Arad's cultural tradition is an undeniable evidence, given that, through Preparandia, the city held the primacy in Romanian education, and through the activity of the Central Romanian National Council, it had an extremely important role in achieving the Great Union of 1918. In this context, public art becomes not only a decorative element, but an active means of visual education and a vehicle of collective memory, which facilitates a continuous dialogue between the past and the present.

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