Percepcja wiarygodności internetowych serwisów handlowych w kontekście zachowań konsumenckich
Perception of commercial websites credibility in the context of consumer behaviour

Summary/Abstract: The aim of this study is to examine how social factors differentiate the perception of the attributes influencing the credibility of commercial Internet services. Experience in on-line transactions and self-efficacy of consumers did not influence these differences. Women, unlike men, needed additional recommendations, and were more sensitive to amateurism in network. However, it might be conditioned by the difference of the types of products purchased.

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