Kulturna globalizacija
Cultural Globalization

Summary/Abstract: The aim of this paper is to analyze cultural globalization. The author points to the phenomenon of reactualization of the concept of culture in sociology and emphasizes the factors which contributed to it. Theoretical reactualization of the concept of culture is compatible with the changes in the reality brought about by cultural globalization. Cultural globalization has different aspects and contradictions, it can be understood not only as westernization, but also as a process which puts Western culture into danger as well. The author mentions the role of global media in cultural globalization. At the end of the paper the author highlighted cultural neoliberalism which, along with political and economic neoliberalism, forms a consistent ideological project of legitim­ization of global changes.

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