TARPKULTŪRINIAI SKIRTUMAI IR MOTYVACIJA
CROSS-CULTURAL DIFFERENCES AND MOTIVATION

Summary/Abstract: In this article cross-cultural differences and motivation are analyzed, motivating employees is essential for any organization aspiring to succeed. Motivation is very topical in the context of a person's work and personal life. That context is greatly influenced by cultural variables, which affect the attitudes and behaviour of individuals on the job. Cross-cultural differences to a considerable degree are importance not only in international business but in the each country. The study has an objective of exploring how cross-cultural peculiarities the use of motivational practices. The difficult of implementation employee motivation have been identified for some cultural factors in various countries. Middle manager motivation differences analyse was based on findings two countries: Sweden and Russia.

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