Indeks ISMP jako nowoczesna metoda pomiaru poziomu satysfakcji i motywacji pracowników
ISMP index as the modern method of employee satisfaction and motivation measurement

Summary/Abstract: A lot of research conducted during the recent years in Poland and abroad have proved that employee motivation and satisfaction is one of the main factors of building customer satisfaction and loyalty. According to the fact of the primary character of the described occurrence, employee motivation should be treated as one of the key elements of building competitive advantage on the market. The author of the following article gives the detail description of the path relation model of employee satisfaction and motivation measurement (using the method worked out by Total Effect (ISMP) research agency and presents the empirical research results obtained with use of the mentioned methodology.

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