Zrównoważony rozwój i społeczna odpowiedzialność przedsiębiorstw jako fundamenty nowego modelu biznesowego
Sustainable development and corporate social responsibility as the basis for new business model

Summary/Abstract: Taking sustainable development issues is a challenge for many contemporary companies. In authorities appraisals it is caused by lack of strategic approach to these issues. An easier task for companies is taking different actions from a wide range of corporate social responsibility conception, which is partly connected with sustainable development. What is the challenge? In author’s opinion it is necessary to crystallize the paradigm of sustainable development to make it intelligible for small and medium companies. It seems that business model is an appropriate concept tool to achieve this goal.

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