Strategia CSR, czyli tworzenie wspólnej wartości
CSR strategy as common value creation

Summary/Abstract: CSR conception and its basis which consists in building relations with stakeholders stems from the idea, fundamental for the whole economy, of co-acting and co-operating in the market economy. A responsible business is a strategic and long-term approach focused on the search of solutions maximally profitable both for a company and its all stakeholders. Currently one of the most important company resources is a social and intellectual capital. There are a lot of possibilities of the social responsibility strategy implementation; the most often companies implement its rules gradually, excluding successive departments. Many companies notice a need of engagement in actions within the scope of social responsibility which, in the long run, are to build their reputation, contribute to sustainable development as well as create other values. The article will be devoted to the above-mentioned issues.

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