PERFORMANŢA FINANCIARĂ A ÎNTREPRINDERII, ÎNTRE RENTABILITATE ŞI CASH-FLOW
FINANCIAL ENTREPRISE PERFORMANCE BETWEEN PROFITABILITY AND CASH-FLOW

Summary/Abstract: Maintaining the financial equilibrium while obtaining financial performance is the main concern of companies. In this respect, the financial analysis (through a system of financial rates that enable comparisons) is very important for promoting a sound policy for activity growth and towards good economical and financial results. The financial performance of a company considered as profitable, on a theoretical basis, may be compromised by its liabilities having an exigibility higher then the liquidity of its assets – thus finding itself in a negative treasury (cash-flow) situation. For this reason there is little surprise in the fact that a company considered as profitable may not always be viable – from a financial point of view, while any company that is able to manage its equilibrium between needs and sources of financing may be considered as profitable.

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