Le marketing RH: une nouvelle approche de gestion des ressources humaines
Marketing HR: A new approach to human resource management

Summary/Abstract: Long considered as support function focused on administrative tasks, the human resources (HR) function has changed enormously under the influence of different factors. The dynamism of this function starts to play a major role in the performance of modern businesses. Recently, HR marketing appears to be a new approach to human resources management that responds to the issues of attraction and loyalty of employees. It is based on a new partnership of employee/ employer and requires an adaptation of all processes of the human capital management. The objective of this paper is to shed light on this new approach of marketing tools in the human resources management and the conditions favoring the success of its implementation.

• Details
• Contents