Problématique de définition du marketing a l’export
Problem of definition of export marketing

Summary/Abstract: International marketing is seen as a continuum as a business practice of a company regardless of its mode of development beyond national borders. However, looking closer at this concept, we can see that there is a variation of the international marketing function of the form of overseas presence and mode of internationalization chosen. This leads us to study the export marketing as a type of international marketing with the specific characteristics and managerial approach to the foreign market. We invite the reader to perceive from the different approaches dealing with this subject the rationale for the problem of definition of export marketing.

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