Mediálne štúdiá: Poznámky k aktuálnemu stavu študijného odboru na Slovensku
Media Studies: Notes on the current state of study programme in Slovakia

Summary/Abstract: This study deals with academic institutionalization of media studies in Slovakia, reflecting its both domestic and foreign sources. When media studies as distinct academic field has been “imported” in the late 1990s, it became strongly interconnected with “theory of journalism” as its well-established predecessor. Nowadays, after several years of institutional alliance, these fields co-exist in Slovak academe, however, often competing for students with each other. In addition, Slovak media studies are searching noticeably for its own identity. Its still official label is gradually shifting from “mass media studies” to “media studies”, apparently following the global state of the field. As in many countries, media studies in Slovakia face the generally negative public reputation (as a scientific field), but, on the contrary, it is quite popular with its prospective students. The expectations of field’s practical orientation and the question of media studies’ relevance to students and the public are also discussed here.

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