Chuť previazanosti
The taste of interconnectedness

Discourses of social and environmental responsibility in Czech culinary magazines

Summary/Abstract: This paper presents the qualitative analysis of the discourses of responsibility in contemporary Czech culinary magazines Apetit, F.O.O.D. and Gurmet. A general responsibility frame is further specified as the social and environmental responsibility. Social responsibility is manifested in strengthening of various social and economic relations (e.g. fair trade, local farmers’ markets) and the overall sense of community (interconnecting of culinary media and national/local foodscape). Environmental responsibility focuses on the environmental aspects of food and eating, mainly by promotion of organic and/or local food production. Culinary audiences are called for participation in both discursive and social practice of responsibility.

• Details
• Contents