Изследване на дистрибуционната активност на предприятията, преработващи и консервиращи плодове и зеленчуци
Research on the Distribution Activity of Enterprises Processing and Canning Fruits and Vegetables

Summary/Abstract: The present paper deals with economic subjects working in the sector of processing and canning of fruits and vegetables, which distribution activity is influenced by the occurring dynamic market and product changes. The paper studies the conditions and factors, determining the activity of defined economic subjects, viewed as producers of channel participants as well. The main aim of this research is to view and interpret basic theoretical-methodological formulations of the essence of distribution and distribution policy and in this context to offer a model for assessing the distribution activity of enterprises, which, checked empirically in a certain degree, can help the choice of suitable solutions for the realization of the production. Therefore the fragment approbation of the model is assumed as suitable for assessing the distribution activity of the economic subjects working in the studied sector. Important conclusions are drawn from the received research results.

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