Социалното конструиране на морала
The Social Construction of Morality

Summary/Abstract: The article treats the topic of social constructing of morality in the act of communication. The interest to this topic is not for its own sake. The issue of morality in its sociological perspective has been radically upgraded because of the wide range of the social changes during the 1990-s, the continuation and the further developing of the economic reforms and the influence of the results that come with the transition period. Having this in mind, the article outlines those theoretical perspectives, which illustrate the ambivalent connotation that is typical for the social-scientific and sociological research of the issue of morality and the issue of social values. The interest for the moral communication is a clear proof for the irreversible processes in the social development of the morality as a social regulator, and at the same time this is an emblematic issue for the research possibilities in the sphere of one new sociology of morality.

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