SOAPS FOR EVERYBODY! THE IMAGE OF WOMAN IN THE NARRATIVE OF SOAP OPERAS
SOAPS FOR EVERYBODY! THE IMAGE OF WOMAN IN THE NARRATIVE OF SOAP OPERAS

Summary/Abstract: "Soap operas are an immensely popular cultural format, attracting more than two million viewers each day in Hungary alone, the majority of these being female (http://www.mediainfo.hu). While the soap opera audience contains men as well as women, the genre “soap opera” carries heavily feminine connotations in contemporary culture, as it has been marketed and addressed to women since its radio-broadcast origins in the first part of the twentieth century. The soap opera continued the tradition of women’s domestic fiction of the nineteenth century, which had also been maintained in the magazine stories of the 1920s and 1930s. It also drew upon the conventions of the “woman’s film” of the 1930s. Once it had moved to the medium of TV, the primary target audience for soap operas - women working in the home - was intended to integrate the viewing of soaps into their daily routines. Soap operas, according to Ann Gray, form an important part of female viewers’ everyday lives, and give focus to a female culture which they share (1987:48). "[...]

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