Magda M., czyli singielka w wielkim mieście -medialny obraz stylu życia pokolenia trzydziestolatków
Magda M., or a single's big city life. Media image of the thirty-something's lifestyle

Summary/Abstract: I attempt to reconstruct the image of the generation of thirty-year-olds as presented in the popular TV series Magda M produced and broadcast by TVN television station. I analyse the characters' lifestyle, their life priorities and aims, their attitude to career and personal life, to material and consumer values, and to their family and friends. In my analysis of "Magda M. generation" lifestyle in the area of popculture, I focus especially on the category of singles, as personified by the heroine Magda. Besides presenting different types of singles I also attempt to find the reasons for this increasingly widespread phenomenon and for the growing number of single women in large cities. Until now only foreign series like Sex and the City or Ally McBeal provided viewers with inspiration and material for confrontation and/or identification, so Magda M. is an important product of Polish popular culture. It illustrates the Poles' notion of success, shows behaviour patterns of male and female Polish singles, and demonstrates their lifestyle, ways of spending leisure time, and systems of values governing their conduct.

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