The Image of the New Middle Class in the Cooking Show Cover Image

Obraz nowej klasy średniej w telewizyjnych programach kulinarnych
The Image of the New Middle Class in the Cooking Show

Author(s): Małgorzata Bogunia-Borowska
Subject(s): Social Sciences
Published by: Instytut Filozofii i Socjologii Polskiej Akademii Nauk
Keywords: new middle class; culinary culture; social structure; lifestyles; television cookery programs; culinary programs; social change; cultural change

Summary/Abstract: In the aftermath of 1989 Polish society faced many changes. The first changes were associated with the processes of implementing ready products of the western economy and culture. The implants presented new form of organization of social life. The implants provided designs, new styles of life, Western movies, popular television series, fast food restaurants, supermarkets, malls, Western corporations, and even new occupations and professions. I would like to examine the result of all these changes in Polish society, namely: how all of them changed people’s individual and collective lives and how the City changed under the influence of culinary culture and cooking shows on TV. I am also interested in how nowadays culinary culture is used to promote the values of consumerist society like competition, rivalry, pleasure and entertainment. I would like to present the examples of popular TV series “Cooked” and “The Kitchen Revolutions”. Both of them play very important roles in changing Polish attitudes to cuisine and its meaning in social life. They present the image of the new middle class which can be observed in culinary culture – the culinary television programs.

  • Issue Year: 216/2015
  • Issue No: 1
  • Page Range: 119-148
  • Page Count: 30
  • Language: Polish