Ewolucja koncepcji przewagi konkurencyjnej – od podejścia planistycznego do zwinnego przedsiębiorstwa
Evolution of competitive advantage concept – from planning perspective to agile company
Author(s): Maja Sajdak, Kamila MalewskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: competitive advantage; agile company; strategic management
Summary/Abstract: The aim of the article is to present the evolution of competitive advantage concept. The article is composed of three basic parts. First, the core of competitive advantage was presented. Next, various attitudes towards strategic management (planning, evolutionary, of competitive positioning, resource-based, of simple rules, of realistic options) were characterized paying attention to the problem of achieving competitive advantage. The aim of this part was to show the evolution of the competitive advantage concept which stems from changes that occur in the conditions of functioning of a company. In the last part of the article an attempt was made to present the concept of an agile company as a response to the requirements of organization functioning and current potential source of competitive advantage.
Journal: Nauki o Zarzadzaniu
- Issue Year: 2014
- Issue No: 19
- Page Range: 44-55
- Page Count: 12
- Language: Polish