Blaski i cienie praktyk społecznej odpowiedzialności organizacji
Pros and cons of practices of corporate social responsibility

Summary/Abstract: This article presents pros and cons of practices of social responsibility of an organization. The development of the organization identity in relation to CSR is analyzed and examples of the best practices in this area are provided. In conclusion, the benefits of CSR for an organization, stakeholders, society, economy, and for creating an identity are presented.

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