Wychodząc poza CSR, czyli jak tworzyć wartość w relacji firmy z interesariuszami, wykorzystując hybrydowe łańcuchy wartości
Moving beyond CSR, that is how to create value between company and stakeholders using hybrid value chains

Summary/Abstract: Hybrid value chains are becoming a necessity in these days when companies tend to do better with social problems than governmental and non-governmental organizations. This article is devoted to two complementary issues, namely: (1) to determine what may be a shared value (economic and social) in the company’s relations with its stakeholders, (2) to integrate a shared value in the hybrid value chain. The author emphasizes the opportunities offered by seemingly unprofitable markets and customers (Bottom of the Pyramid), referring to the experience of social innovation and market activities provided by different organizations and showing how much innovation can bring businesses to change the way of thinking and acting breaking with the standard approach to value creation. Companies by creating innovative solutions bringing shared value help solve social problems better than the CSR activities while building a competitive advantage in the new premises referring to the idea of a ”blue ocean strategy” and the concept of ”corporate social innovations”.

• Details
• Contents