Odpowiedzialność społeczna w sporcie
Social responsibility in sport
Author(s): Paweł KuźbikSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: sport; management; social responsibility; sports organizations
Summary/Abstract: Modern sport plays an important role both in social and economic spheres. Its reach and impact on various stakeholder groups causes that only a sporting event is expected , but also responsibility. Sports organizations in addition to the sport targets should recognize broader context of their activity and use their potential to achieve important social objectives. In the article its author presents relationships that exist between sport and the concept of social responsibility.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 338
- Page Range: 130-140
- Page Count: 11
- Language: Polish