Zarządzanie wizerunkiem dużego miasta na przykładzie Wałbrzycha
The management of the big city image. The case of Wałbrzych

Summary/Abstract: The main aim of the article is to analyse the scale and the range of the promotion instruments’ used in the process of the image management of Wałbrzych. The dynamic transformations of the functioning of the city aft er 1989 and, therefore, the changes in its perception contribute to the scientific reflection upon the declared, as well as the real use of the promotion instruments in this process. The presentation of the current image of Wałbrzych requires further in-depth research and it does not constitute the intention of the author.

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