Хибридизация на публичната и частната сфера в интернет: българските лични страници и блогове
Hybridization of Public and Private Sphere in the Internet: Bulgarian Personal Home Pages and Blogs

Summary/Abstract: Although they do not lead to radical changes in publicity, phenomena like blogs and personal homepages have the potential to stimulate the renegotiation of existing relationships between society and the internet. A number of new questions appear. What are the effects of the hybridisation of the public and private spheres in cyberspace? How does the Internet, characterized by non-hierarchical communication, gradually sprout new, non-standard forms of institutionalisation? How does software and the statistics of sites and blogs serve to regulate the user’s behavior, roles and expectations? What are the democratic potential and the social efficacy of these new practices? The paper tries to answer some of these questions by looking into the development of Bulgarian personal home-pages and blogs.

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